Boston Dynamics spins off a robotics company built around personality, not industrial tasks
Dynamic Creatures builds interactive "character" robots for theme parks, hotels, and casinos -- writing its own software while sourcing hardware from Unitree, AgiBot, and Boston Dynamics itself.
Boston Dynamics spun off Dynamic Creatures on September 9, 2026, a Boston-based company led by CEO Marc Theermann and CTO Farbod Farshidian, building interactive "character" robots for theme parks, hotels, casinos, museums, and cruise ships. The company writes its own software while sourcing mobility hardware from Unitree, AgiBot, and Boston Dynamics itself -- rather than building robot bodies from scratch. It's already working with an unnamed major theme park and retailer, with local hiring underway.
Buying the hardware, building the personality
Boston Dynamics interim CEO Amanda McMaster framed the spinoff as opening "an important new frontier for advanced robotics." The more notable business decision is the supply-chain one: rather than manufacturing its own robot platforms, Dynamic Creatures is buying mobility hardware from multiple vendors, including former competitors, and putting its own effort into the software and character design layered on top.
A signal about where humanoid-adjacent robotics is headed
Entertainment and hospitality robotics is a smaller, lower-stakes market than industrial or defense robotics, but the sourcing model here -- treating robot mobility platforms as an interchangeable, multi-vendor commodity rather than a proprietary moat -- is worth watching as a template other robotics ventures may follow as the underlying hardware matures and commoditizes.