Merit AC™
Library / Marketing with AI

Google Ads search terms cleanup

A repeatable cleanup of the Google Ads search terms report: rules for adding negatives, picking match types, keeping brand and non-brand apart, and how often to do it.

Checklist · 30 min · Members

What's inside
  • How often
  • 1. Pull the report
  • 2. Separate brand from non-brand first
  • 3. Rules for adding negatives
  • 4. Choose the negative match type
  • 5. Check match types on your keywords
  • 6. Record what you did
  • 7. Have an AI assistant do the first sort

All 36 pieces with AI Skills Academy · $49/mo

  • Every playbook, template, checklist and worksheet in the Library, and each new one as it's added
  • The full 30-lesson course, the Agent Authority Scanner and your evidence package
  • Six governed agents to download and run in Claude Code
Join · $49/moWhat's in the Academy

Cancel any time from the billing link in your receipt.

More in Marketing with AI

Creative brief for ad testsTemplate · 15 min · MembersResponding to customer reviews with AITemplate · 12 min · MembersThe five email flows every small store should havePlaybook · 20 min · MembersWeekly Meta ads review in 45 minutesPlaybook · 45 min · Members