The five email flows every small store should have
Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows: timing, email count, the job of each email, a drafting prompt, and how to measure against your own baseline.
What's inside
- Before you build
- 1. Welcome flow
- 2. Abandoned cart (and checkout)
- 3. Browse abandonment
- 4. Post-purchase
- 5. Win-back
- Drafting prompt
- Measuring against your own baseline
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